“I don’t own a second of my life, so much so that my mom is scheduling in dinners,” Rita Ora — the blonde-haired, red-lipped British chanteuse — said, speaking from the Cannes Film Festival. “It’s been insane.”
Indeed, it’s been a whirlwind for the 23-year-old Ora, who has been globe-trotting nonstop to promote her latest single, “I Will Never Let You Down.” But in the past few weeks, whether it has been from a party or on stage, Ora has been diligent in promoting something else: her own clothing line. A close look at her Instagram — with her 2.1 million followers — shows the singer sporting an array of Adidas items, from hoodies and track jackets to shell-toe sneakers and beanies.
In the same vein as Pharrell Williams, who unveiled his partnership with the German activewear brand in March, and following fellow Brit designer Mary Katrantzou, Ora revealed today that she would be the first female artist collaborator for Adidas.
“I’m a massive fan of the brand,” she told WWD. “I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”
The line will come in five different capsules rolling out with three global launch days: Aug. 21 for the “Black” line; Sept. 4, for the “Pastel” and “Colorblock Packs” lines, and Nov. 1 for the “Spray” and “Roses” lines. The items will include footwear, apparel, outerwear and accessories ranging in price from $30 for a beanie to $500 for a leather varsity jacket.
The collaboration will go on for three seasons until fall 2015.
The “Black” line — based off of Ora’s London look — will be sold exclusively through selected Adidas Originals stores and on their Web site. Items will include a leather jacket with glow-in-the-dark tooling, a transparent rain jacket, a boyfriend jacket with reptile-embossed leather and wool, and a new pair of sneakers.
“Rita is, first of all, an amazing person and colorful and outgoing,” said Josefine Aberg, design director of Adidas Originals, on why the company decided to collaborate with her. “She has a great way of mixing fashion and streetwear and has a big love for the brand, and it was obvious that we needed to work with her.”