RIMMEL LONDON has announced that it is collaborating with singer Rita Ora on a limited-edition make-up collection which will launch next year. The range will include lip and nail products.
“I have always loved Rimmel growing up and it is so exciting for me to be able to work with such a cool brand,” said Ora. “I am absolutely obsessed with make-up and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel it was like a dream come true!”
Rimmel has previously collaborated with Kate Moss on a range of lipsticks, and boasts both Moss and fellow model Georgia May Jagger as its celebrity faces.
“Rita is a real London girl and uses the streets of London as inspiration for her songs, like Rimmel uses the London Look from the streets as inspiration for its products,” said Rimmel’s vice president of global marketing, Friedemann Schmid. “With this new collection we are combining both the London street vibe with Rita’s amazing style.”
The collection will launch in February 2014.